Peter Hinds Design

Gather Round Destination: Perth is an AFL event that aims to bring light to regional WA, using existing frameworks from the AFL’s 2022 + 2023 Gather Round initiative in South Australia.

Gather Round Destination: Perth is a round of football playing in metro and regional Western Australia to promote out of state tourism.

In this project I designed a print programme, digital tickets, flyers, a website landing page and TV bugs to promote the regions of Western Australia.

The phrases ‘9 games. 4 regions. 1 major round [or state]’ and ‘All roads lead to…’ are paired with picturesque images that set the scene.